Natuzzi celebrates 60 years of design at the Salone del Mobile, drawing inspiration from Mother Earth and the unique spirit of its homeland in Apulia, where in 1959 Pasquale Natuzzi began a long, impassioned and far-sighted journey through the furnishings sector. Then as now, under the leadership of Creative Director Pasquale Junior Natuzzi, the places where it all began once again give life to a new vision of living, which as ever “draws inspiration from and pays homage to the land”.
Past, present and future meet in the bold and non-conventional approach of a company that keeps traveling around the world without forgetting its values and identity. Its initiative is deeply rooted in the earth like the deep soul of the century-old olive trees, like the warm colours of a sunrise over the saltpans, like the houses perching on the sea and the iridescence of the Salentine quarries.
The collection about to be presented at Salone del Mobile 2019 represents both the highest point of the evolution process of the brand’s 60 years of activity, and the starting point of Pasquale Junior Natuzzi’s new creative direction. The collection pays homage to Puglia – the kaleidoscopic land where Pasquale Natuzzi’s extraordinary adventure began – with a number of references inspired by its most uncontaminated and primitive nature. The collection boasts many collaborations among which the first collaboration with Ross Lovegrove, one of the most influential and visionary designer in the world. The collaboration with Marcel Wanders continue salso. After creating two entire Puglia-isnpired collections last year, this year Wanders examines the typical features of the region by imagining a new character. Free, open-minded and in love with the region he comes from: a cosmopolitan dandy that tells a story of love and gratitude for its land through the objects he likes to be surrounded by when he goes back home from wandering around the world.
Both designed by Mauro Lipparini, the stand and the Natuzzi Italia flagship store layouts were conceived with the idea of creating a geographical and imaginative itinerary through experiential rooms, inspired by Apulian landscapes and places, where nature and its colors stands out as well as the novelties of the Natuzzi Italia collection. The space is conceived as a big contemporary Wunderkammer that leads the visitor through a sequence of different emotions where the products are plunged into dreamlike and allegorical spaces.