Press Release

Natuzzi and Fabio Novembre sign one of the rooms within the exhibition ROOMS. NOVEL LIVING CONCEPTS

Intro_design by Fabio Novembre_1

Rooms. Novel living concepts
curated by Beppe Finessi
Palazzo dell’Arte, viale Alemagna 6
from April 2nd to September 12th, 2016
from Tuesday to Sunday 10.30 am – 8.30 pm

In the setting of the XXI Triennale International Exhibition, within the Rooms. Novel living concepts exhibit, Natuzzi will announce its collaboration with Salone del Mobile and Fabio Novembre, participating in his new project Intro. Curated by Beppe Finessi and supported by Salone del Mobile. Milano, Rooms. Novel living concepts will be hosted in  the Triennale in Milan from April 2nd to September 12th, 2016.

Intro is an abstract uterus, an egg-shaped alcove that literally swallows the visitor, to then return them back to the world, reborn and more aware. Fabio Novembre worked on the idea of a bedroom, integrating it into the most perfect and ancestral shape: the egg. A source of life and transformation, the outer layer made of mirrored metal conceals a warm leather room, intensely red in color. The installation’s interior depicts a negative of a face which, thanks to the play of the chiaroscuro, seems to protrude into the interior of the room. The anthropomorphic shapes, a distinguishing marker in the designs of Fabio Novembre, are also found outside the room, where two feminine figures guard the entrance to the space.

Natuzzi immediately accepted the invitation to be a partner in this dreamy, visionary installation. In the words of Pasquale Jr. Natuzzi, Communication and Creative Director of the brand: “Fabio’s project captured my attention immediately. His strong, decisive style had an intense impact on me. Intro represents a virtuosity which allows us to impart on visitors the know-how and craftsmanship that has always distinguished the company”.

In fact, Natuzzi will produce the entire installation using above all the materials which are used to produce sofas like wood, to create the base of the installation and leather, the main character in this creation. Intro is a complex puzzle of different material, all assembled by hand: thermoformed acrylic panels covering a wooden nesting, giving life to an sloping spherical structure composed of 12 elements. The interior, on the other hand, required all of the brand’s and its craftsmen’s know-how for covering in leather the inner walls in anthropomorphic shapes so to create an intimate and sensual alcove.

Fabio Novembre points out: “‘Figlio di N.N.’ (child of N.N.) was an expression used for children whose father was unknown and which was discriminatory in respect to presumed respectability criteria. So, I like to think of N.N. as Natuzzi-Novembre, to give double paternity to every project that needs a history and a home. We share both Apulia, our land, and the interest in telling stories, and these are the common grounds where projects like INTRO are born, children of N.N.”