New opening in the Middle East for Natuzzi: the first Natuzzi Italia store opened in Amman, the capital of Jordan. Distributed over an area of 310 square meters in the central Mecca Street, the store concept clearly and recognizably exhibits the Natuzzi style and offers a complete overview of the full Made in Italy range, with a careful attention to each component, study of details and a selection of precious materials.
This new opening strengthens the relationship between the Natuzzi Group and Jordan – historic market of the Group – and relaunches the image of the brand in Amman that is attracting more and more architecture and design enthusiasts, thanks to the works of archistars Zaha Hadid and Norman Foster.