Crafted for Humans – Natuzzi Editions at Imm Cologne 2020


With the brand-new Natuzzi Editions collection for Imm Cologne 2020, the brand takes another giant step towards providing a total living solution capable of furnishing an entire home, from living room to sleeping area, with contemporary stylish furniture and accessories in an array of new colour combinations. While staying true to the values and know-how that we have built up over 60 years of furniture-making, the collection is now even more dynamic and distinctive, offering a variety of quality products made with people and the environment very much in mind. “Crafted for Humans” is the claim chosen to communicate this new identity, a new direction for a brand that is increasingly focused on achieving a blend of beauty, comfort and hospitality in various unique and surprising ways. The collection includes new models of sofas and armchairs that broaden our range of upholstered furniture, thus opening it up to new styles, each with its own contemporary flair, balancing coherence and simplicity of shape with great Natuzzi comfort. Natuzzi Editions have also come up with some significant new upholstery options, launching the revolutionary new Aquaclean® fabrics, which allow you to get rid of stains using nothing more than water. The new fabrics contain no PFCs, nor are any substances harmful to human or animal health or to the environment used to make them. Natuzzi Editions also exhibits new ideas for customizing the living room, matching sofas and armchairs with carpets, lamps, furniture and accessories, creating unique environments that underline the brand’s new personality and providing further solutions for current retailers and potential new partners.