Agronomist goes to New York


Natuzzi and Marcel Wanders return to work for a limited edition of the Agronomist collection, created to celebrate NYCxDesign, the annual appointment with contemporary design.

The collection presented during the Natuzzi Italia event “AGRONOMIST GOES TO NEW YORK”, with the beneficial partner Housing Works, national leader in the defense against HIV/AIDS, draws inspiration from the urban landscape of New York.

For the NY special edition, all the furnishings in the collection take on a new look, inspired by the settings of Gotham City – New York’s alter ego – the most obscure city in all of America.

Furrow sofa, originally covered in reddish-brown leather, is dressed in black tattooed leather with seams similar to scars/sutures on the profile of the armrests and seat and back cushions. The leather used is the article HERITAGE of the Natuzzi Italia Collection, in a black color created specifically for this collection, at the tannery owned by Natuzzi in Northern Italy. This leather, with a glossy finish, unique shine and textured effect, is a perfect mix between retro style and latest trends reminiscent of a broken-in leather jacket.

Tattoos on the leather upholstery are typical of an Old School style with swallows, daggers, roses, pins ups, hearts, hands, eyes, skulls and maritime symbolism such as sailing ship or anchor. Each has been meticulously created through an exceptional embroidery technique, unique for its density and process that perforates the leather without piercing or tearing it. This sophisticated embroidery that required more than 150 hours of work (9 hours a day for 17 days) and more than 12 million individual points to bring the 70 tattoos on the leather covering to life.

Pasquale Junior Natuzzi, Chief Marketing and Communicatio Officer di Natuzzi, ha dichiarato: «Marcel Wanders is the right design studio to open new horizons, to experiment and to challenge expectations. For the New York event we wondered: what would happen if the Agronomist concept moved to the urban landscape of New York? We endorsed a new culture while maintaining and invigorating our identity. Being curious about the future and about diversity, while being well aware of our own roots. This is the evolution undergone by Natuzzi Italia. A journey, through different places, differing worlds of expression and different generations, with the aim of creating products that consumers can relate to, sharing together a common belief made of inspirations and dreams»

A celebration of Italian culture and creative designs in an ‘american way’, that will continue its tour always in New York. The limited edition will be displayed at the Natuzzi Flagship store in New York at 105 Madison Avenue from May 19 – 24.