Natuzzi lands in Côte d’Ivoire with the launch of its new store in Abidjan. The launch is part of Natuzzi’s plan to expand its presence in Africa, after the opening in Algiers. Abidjan is considered the cultural hub of West Africa and is critical for the growth plans of Natuzzi in the key emerging markets. The Natuzzi Store in Abidjan showcases the latest collection of premium leather sofas and furnishings, accessories, dining tables and chairs, wall units, storage solutions, rugs, lamps and much more. The 600 square meters store is located in the Boulevard G. D’Estaing, a primary commercial road, displaying a total living concept made of elegance, craftsmanship and 54 years of Italian expertise. It presents a unique shopping experience for everyone, as Natuzzi’s flexible furniture solutions will live up to the discerning African consumer’s demands for living room design.