Natuzzi strenghtens its presence in Southeast Asia with the opening of a Natuzzi Italia monobrand store in Vietnam. The store is located in Ho Chi Minh City, a hub of the country’s economic growth.

The Natuzzi Italia store expands on an area of 435 sq m spread on two floors. Twenty-five sets are displayed, including eighteen living areas, three sleeping areas and four dining areas. Among the brand’s iconic models showcased in the store are Kendo sofa, Icon system by Italian designer Michele Menescardi, Melpot sofa and Furrow, the sofa inspired by Puglia from the Agronomist collection by Marcel Wanders.

The Grand Opening, held on July 24 2019 in the presence of Pasquale Junior Natuzzi as Brand Ambassador, was also an opportunity to carry on the celebrations for the 60 years of activity of the Natuzzi Group also in the Asian nation.