Natuzzi Italia inaugurates the first franchising store in Italy in Lissone (Monza Brianza), in the heart of the Brianza furniture district. The new 400 sq mt store is divided into 16 roomsets with a large selection of sofas such as the iconic Iago, Philo, Herman and Galaxy, and furniture for the living, dining and bed areas.
The opening event, which saw the special participation of Pasquale Natuzzi, celebrated innovation and Puglia, two main aspects of the DNA of the brand. Innovation was represented by the Re-vive armchair, icon of the brand, which was assembled by a Natuzzi artisan for the first time during an event. While Gio Pastori, young paper-cutting artist, paid homage to Puglia by making a number of Puglia-inspired collages assembled with Natuzzi leather. Guests enjoyed also the amazing Apulian food experience.
With this new opening the number of Natuzzi Italia stores in Italy grows to 5 (Rome, Milano Durini, Scalo Milano, Como and Lissone) as well as 32 Natuzzi Italia Essence located throughout the Italian peninsula.