Company profile Natuzzi Group

Founded in 1959 by Pasquale Natuzzi, Natuzzi S.p.A. is Italy’s largest furniture house and one of the most important global players in the furniture industry with eight manufacturing plants, eleven commercial offices and an extensive global retail network. Natuzzi is the Italian lifestyle and best-known brand in the furnishings sector worldwide (Ipsos Observer 2016). Continuous stylistic research, creativity, innovation, solid craftsmanship, industrial know-how and integrated management throughout the entire value chain are the mainstays that have made Natuzzi one of the few players with global reach in the furniture market. Natuzzi S.p.A. has been listed on the New York Stock Exchange since 13 May 1993.

SALES NETWORK
The Group exports its innovative products to five continents, in 123 Countries. Customer service and the entire sales network are managed by our business units in:

Italy (Santeramo in Colle, Bari) – USA (High Point, North Carolina) – Switzerland (Dietikon) – Spain (Madrid) – Benelux (Gell, Belgio) – Great Britain (Dartford, England) – Japan (Tokyo) – China (Shanghai) – Russia (Moscow) – India (Gurgaon) – Brazil (State of Bahia).

RESEARCH & DEVELOPMENT
In the furniture industry the Natuzzi Group is one of the largest investor in research and development. Pasquale Natuzzi personally manages this strategic activity through the Style Centre located in Santeramo in Colle (Italy), where a team of professionals are dedicated to the study of worldwide trends, to the design and the selection of materials.

PRODUCTION
Production is horizontally integrated through factories in Italy, China, Brazil and Romania. The Group controls over 92% of raw materials and semi-finished products.

SERVICES
The Group guarantees an high level service to its customers: delivery at retailer’s premises, anywhere in the world, products invoiced in the retailer’s currency, and complete on-line pre- and post-sales assistance. The Group directly carries out the research and development of its products; it plans its new factories; it develops the management information systems and the extranet that allow customers, everywhere in the world, to directly track and manage their orders.

ONE BRAND, TWO PRODUCT LINES
Natuzzi is the best known lifestyle brand in the global furniture industry (Ipsos, 2016). Natuzzi differentiates its offerings into two lines of products: Natuzzi Italia and Natuzzi Editions.

Natuzzi Italia is the product line – all strictly made in Italy – offering a Total Harmony collection, now including a bed collection too. Natuzzi Italia sofas and armchairs are enriched by a selection of home furnishings, lamps, accessories and living room furniture to give happiness through beauty and relax. Natuzzi Italia is a high-end line and its products are sold at a retail market (through Natuzzi Italia stores and galleries) and in the free market.

Natuzzi Editions offers a wide range of comfortable leather sofas, enhancing the Natuzzi’s renewed strengths: its huge knowledge of leather and its special planning and manufacturing heritage.

In addition, the Group manages the Sotftaly division private label (unbranded) dedicated to mass market dealers. This sales program offers sofas with the quality and services granted by Natuzzi Group, the largest Italian furniture manufacturer.

DISTRIBUTION
Natuzzi brand’s distribution is organized through the free market and the retail network, under the “Natuzzi Italia” and “Natuzzi Editions” names all over the world except Italy and Portugal, where it is distributed under the name “Divani&Divani by Natuzzi”.

TURNOVER
€ 457.2million (as of 31st December 2016).

EMPLOYEES
5,171 (as of 31st December 2016).

CERTIFICATIONS
ISO 9001 – Quality System; ISO 14001 – Environment; OHSAS 18001 – Health and Safety Management System;  FSC – Forest Management