Profile of Pasquale Natuzzi

Pasquale Natuzzi, Chairman and Chief Executive Officer of the Natuzzi Group, was very young when he started his career. The son of a cabinet-maker, at just 19 years of age he opened a workshop in Taranto with three collaborators, producing sofas and armchairs for the local market.

In 1962 he moved to Matera where he began to gain commercial experience, giving him in-depth knowledge of the difficulties and mechanisms of distribution.

In 1967, still in Matera, Pasquale Natuzzi returned to his first love: the production of sofas and armchairs, this time on an industrial scale.

In 1972 he founded Natuzzi Salotti S.r.l. One year later, following a fire that completely destroyed the Matera factory, Pasquale Natuzzi decided to relocate production to Santeramo in Colle (Bari – Italy), which is the modern-day headquarter of the Group.

At the beginning of the ‘80s, during a trip to the USA, Pasquale Natuzzi intuitively spotted an opportunity to carry out a radical change of direction specializing in the production of leather sofa, once a product for an elite niche.

In 1985 Natuzzi Upholstery Inc. was established, based in New York, a company especially designed for the needs of its North American clients.
The successes achieved in the USA, confirmed by flotation on Wall Street in May 1993, drove Natuzzi on to conquer other markets, mainly in Europe and the Far East, where the Group confirmed its leadership within a short space of time.

In 1998, further confirmation of the Group’s strong ties with the American market was given by the inauguration in High Point (North Carolina) of a futuristic-looking building, designed by the architect Mario Bellini, housing the offices of Natuzzi Americas, with a huge showroom measuring 8,000 square metres.

With North American expansion continuing, the Group then went on to strengthen its presence both in Europe and in Italy. The Nineties saw the opening in Taranto, on Pasquale Natuzzi’s initiative, of the first shop in the franchising chain Divani & Divani by Natuzzi. The chain’s success is confirmed by the presence of more than 1.140 Natuzzi point of sales worldwide.

Today, with the same passion as ever, Pasquale Natuzzi personally oversees strategic activities relating to strengthening the brand with investments in product innovation and research, marketing, communication and staff training, working alongside the Group’s managers to define future strategies.

This constant effort and commitment, with the aim of growth for the company, its collaborators and the region has been rewarded by an Honorary Degree in Education Science, conferred in December 2001 by the University of Bari.

In 2008 Pasquale Natuzzi was inducted into the American Furniture Hall of Fame. He was the first international recipient of the honour.

In 2010, in Milan, on the occasion of China Awards 2010, the Italy-China Foundation awarded the Natuzzi Group with the Capital Elite prize, as the best evidence of Made in Italy in China.

In 2011 Pasquale Natuzzi has been honored with the Lifetime Achievement Award from the Anti-Defamation League for distinguished himself with creative work to improve, enhance and benefit relationships among partners, vendors and employees.

In 2015 Pasquale Natuzzi has been honored with the special prize “2015 Italian Talent Award” for MADE IN ITALY by the Italian Talent Association. The initiative -  sponsored by the Italian Premiership, the Senate, Chamber of Deputies, Ministry of Industry, Ministry of Agriculture and Forestry, Ministry of Health and the Institute for Foreign Trade – is dedicated to journalists and “excellence” promoting the Made in Italy in the world.

Pasquale Natuzzi has been nominated CEO of the Year 2016 for the furniture and design industry. The  recognition came from the VI edition of the “Premio Le Fonti”, with the patronage of the European Commission.  Pasquale Natuzzi was awarded “for the constant commitment to the growth of the company and of the local territory, for his dedication to strengthening the brand through research and development, communication and marketing, and for the ability to cope with difficult economic situation, by making Natuzzi a global brand rooted in quality, design and creativity“.

After more than fifty years of challenges and intuitions, Natuzzi is Italy’s largest furniture house and the player with the greatest global reach in its sector, with seven manufacturing plants, twelve commercial offices worldwide. Ethics and social responsibility, innovation, industrial know-how and integrated management of its value chain represent the points of strength that have made the Natuzzi Group a market leader and established Natuzzi as the most recognized furniture brand in the world among consumers of luxury goods (Ipsos, 2015).

Pasquale Natuzzi today lives in Santeramo, is married, and is the father of five children.